Connecting Strategy to Success

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“As a consultant, I love working with individual clients to discover their extraordinary talents and what sets them apart from the competition in the marketplace. Then we can build marketing strategies to effectively communicate their unique story to their target market and position them to capture work that will fulfill their mission, vision, and growth goals. Once we have a clear roadmap, we focus on implementation initiates drive results.”

Before starting Black Cape Marketing in 2010, Tracy held top marketing leadership positions for multidisciplinary architecture and engineering firms serving major markets around the world for 20 years. Trained as an architect, she applies her design skills and understanding of the project development process to all aspects of marketing and communication. Published throughout her career by SMPS and Zweig Group, she is recognized for her award-winning marketing programs and knowledge. As the founder of Black Cape Marketing, Tracy serves clients through development of highly effective marketing programs that drive strategic initiatives to success. 

What's a “Fractional Marketing Superhero”? 

The title may be a little playful, but the role is a necessary one in the AEC world. Firms don’t always need another full-time marketing hire, but they often need experienced marketing leadership, extra horsepower during peak pursuit workloads, or a trusted partner who can step in and keep everything moving. That’s where the fractional marketing superhero comes in, scaled to the exact level and services you need.