Connecting Strategy to Success

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Providing leadership, organization, systems, and tools to strategically grow successful firm:

• Strategic planning; ROI analysis; marketing budgets; go/no-go decision-making processes; and business development programs
• Branding/logos; brochures; websites; social media; and news releases 
• Proposal analysis and strategy; proposal writing, editing, and quality assurance; interview strategy and coaching; and presentation graphics, boards, and slide decks
• Marketing infrastructure analysis and design; marketing data systems analysis and design; boilerplate analysis, design, and writing; and marketing staff analysis, organization, training, and augmentation

Recent client successes:

• Proposal template design, boilerplate writing and development, marketing database development and maintenance, and ongoing proposal strategy and writing for small architecture firm specializing in transit, community-based, and commercial facilities in Oregon
• Proposal template design, boilerplate writing and development, marketing database development and maintenance, and ongoing proposal strategy and writing for medium-sized architecture firm specializing in K–14 market in Southern California
• Marketing planning, website content development, photo shoot direction, branding, strategic messaging, logo design, and collateral design for growing law firm specializing in employment matters
• Marketing planning, strategic messaging, website content development, brand refinement, and collateral redesign for growing sustainability consulting firm
• Branding, logo design, collateral design, brochure design, website content development and design, photo shoot direction, proposal template design, boilerplate writing and development, marketing database development and maintenance, and ongoing proposal strategy and writing for growing construction services firm specializing in K–14 market
• Comprehensive marketing boilerplate organization, writing, and editing and rebranding of all client-facing communication materials including marketing, contracts, human resources, and accounting  for large architecture firm focused on healthcare, education, civic, and interior design markets
• Branding, logo design, collateral design, messaging, and brochure content development for unique start-up healthcare consulting services firm
• Research, writing, editing, and graphic design for an “owner’s manual” for a new, innovative 400-bed hospital designed and built using Lean principles and integrated project delivery methods; also conducted research and interviews with team members to write a project history document focused on documenting lessons learned 
• Website content development and design for massage therapy business
• Website design, content development, graphic design, Etsy storefront, and social media launch for start-up jewelry design business

Providing marketing and communication expertise to A/E/C firms and public agencies:

• Create strategic marketing plans including existing conditions analysis and recommendations
• Provide branding, logo design, collateral design, brochures, and websites
• Develop, design, and produce internal and external newsletters
• Write, edit, and provide graphic design and strategy for proposals and project pursuits
• Prepare in-depth proposal analysis and recommendations
• Lead shortlist interview coaching and presentation graphic design
• Edit and design research and survey data analysis reports
• Manage ongoing marketing initiatives, product launches, and advertising campaigns
• Mentor marketing staff and develop customized systems and processes to capture work

Vice President, Corporate Marketing | May 2007 to June 2010

Associate/Director of Marketing | May 2006 to May 2007

Director of Marketing | September 2003 to May 2006

• Created first centralized corporate marketing department to oversee, manage, and support $4M annual marketing and business development program for 450-person, 10-office firm
• Responsible for recruiting, training, managing, and mentoring team of marketing and graphic design professionals for market-based business development and marketing activities and corporate marketing tools and infrastructure development
• Launched comprehensive media relations program resulting in double the media coverage in the first year and triple the media coverage in the second year; significantly increased the quality of coverage to include feature/cover stories on firm’s people and projects and authored trend articles in regional and national mainstream and targeted trade publications
• Launched early-adopt social media program and news blog resulting in more than 1,000 followers and high level of industry influence rating on Twitter within first six months
• Developed the firm’s first comprehensive marketing data management system, including centralized marketing server, Deltek Vision software, and custom searchable imagery interface
• Created comprehensive systems for managing marketing activities, budgets, and expenses and measuring ROI; consistently decreased spending while increasing effectiveness
• Participated in market-driven organizational restructuring, market-driven visioning processes, and ongoing strategic, business, and budget planning initiatives
• Led multiple branding processes to update logo, website, collateral, and marketing materials to align with strategic vision updates
• Led key marketing campaigns from proposal strategy through shortlist presentation
• Increased company-wide proposal hit rate from 28 percent to 44 percent in first three years 

Corporate Marketing Director | June 1999 to August 2003

• Developed and implemented marketing strategies for a 270-person multidiscipline A/E firm with eight offices in four states
• Directed and mentored eight professional marketing and graphic design staff
• Facilitated corporate and regional strategic planning, marketing plans, and marketing budgets
• Directed market research, proposal strategy, presentation strategy and coaching, public relations,
• and client service programs
• Developed market-centered organizational structure to track marketing success across geographic regions and discipline-managed teams
• Increased proposal hit-rate from 30 to 45 percent firm-wide
• Managed development and implementation of customized firm-wide marketing database

Regional Marketing Director | April 1998 to June 1999

Marketing Manager | April 1994 to April 1998

Marketing Coordinator | April 1993 to April 1994

• Responsible for directing marketing activities of fastest growing region of firm
• Played significant role in opening downtown Seattle office
• Achieved 60 percent proposal hit-rate
• Developed firm-wide leads tracking system and local marketing data management system
• Managed proposals and interview preparation and coaching
• Facilitated local strategic planning processes
• Managed administrative, marketing, and graphic design staff
• Established marketing team as quality assurance for project reports and deliverables
• Provided technical planning for EIS documents, feasibility reports, and permitting

• Campus planning for a state university and master facilities planning for a growing county
• Wrote proposals and created marketing materials for a variety of market sectors